For the past decade brands have focused on one core question when selling on Amazon, Walmart and Target: where do we rank in search results today? There's a new question that matters just as much and most brands aren't tracking it yet. What does AI say about us? Overflow helps brands understand and improve how they appear in AI generated answers, recommendations and summaries so you're not just searchable, you are accurately represented.
Overflow exists to change that. We built the first tool that scores your brand's visibility across the AI engines that are actively influencing purchase decisions, tells you why you are or are not being recommended, and gives you the exact words to fix it. Not a vague suggestion to “improve your content.” The question is written. The answer is written. You paste it into Seller Central and you are done. We come from an agency mindset and know our clients wanted to be ahead of AI search and visibility. This is where the idea of Overflow was born. Overflow was created to provide an abundance of data, visibility and growth metrics for brands and agencies.
Shoppers are now asking ChatGPT what protein bar to buy. They are asking Gemini and Perplexity which skincare brand is worth it. They are asking Alexa, built directly into Amazon, whether your product is the right fit for what they need. In over a third of Amazon shopping sessions, a shopper's first interaction is with an AI assistant, not a search bar. Most brands have no idea what that AI is saying about them, or whether it is saying anything at all.
Everything you need to know before getting started
Possibly yes. Review volume and star rating are a small part of how Alexa decides whether to recommend your product. The bigger factor is whether your listing can answer the specific questions shoppers ask in your category. A brand with 50,000 reviews but two Q&As and short generic bullets can score lower than a brand with 500 reviews and a listing that directly answers what shoppers want to know. Overflow shows you exactly where the gap is.
Get scores backed by real AI ranking signals, clear fixes, and measurable growth over time.
Plenty of tools will give you a number. We give you the number, the reason behind it, and the fix with the copy already written. The distance between "your score is low" and "here is the question to submit today" ...
Clients are already asking why Alexa and Sparky are not recommending their product. Now you have an answer and a plan. Overflow gives agencies a portfolio view of every client's AI visibility, crossbrand patterns and ...
Alexa does not rank keywords. It reads your listing and decides whether it can answer a shopper's question using your content. Our scoring is built on the same signals Alexa uses: Q&A coverage, bullet point quality, ...
Every Q&A submitted is a permanent signal. Every field improved moves your score and stays moved. Overflow tracks the improvement over time, so you ...
Ready to improve your AI visibility? Try Overflow today or book a demo to see how Overflow helps before, during, and after every listing update.
